2024

MISSION PERFORMANCE REPORT

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Aloha

Hawaiian Paddle Sports is a Maui-based, ocean activities company that prides itself on providing sustainable, intimate, authentic experiences with Maui and the ocean.

2024 marked 14 years of business for Hawaiian Paddle Sports. Though we continue to address the economic impacts of the Maui Wildfires, we are proud of how much we’ve grown and look forward to continuing to expand our business and opportunities.

Through our Malama Maui give-back program, 1% For the Planet Participation, and additional donations, our total impact was $27,422 for nonprofit organizations. Our team also logged 153 volunteer hours. We also spearheaded the Paddle For Hunger event and the third annual Paddle For Keiki Toy Drive.

We are excited about the opportunities in 2025, and look forward to another outstanding year supporting our customers, employees, environment, and community.

Timothy Lara

Owner
Hawaiian Paddle Sports

Our Vision

A community of sustainably-minded ocean stewards who cultivate a sense of kuleana globally.

Our Mission

We provide authentic sustainable eco-tours that empower our guests to discover a deeper appreciation of and connection to Hawaii’s marine environment.

Our Values

  • Safety

    Is always first above all else.

  • Integrity

    We are who we say we are and do what we say we do.

  • Exceptional Customer Service

    From first point of contact to the guides on the water.

  • Community

    Within our community of team members at HPS but also how HPS connects with the larger Community of Maui, Hawaii and the World.

  • Sense of Place/Culture

    Culture is what makes Hawaii special… we hope that comes across in everything we do.

  • Fiscal Stability

    We are a for profit company and this enables us to do the good we do.

Community Service, Donate, Volunteer & Training

2024 Goals

$15,000 in total community impact

$5,000 in direct monetary donations to environmental and community groups

$5,000 in 1% for the Planet contributions

Increase company’s bottom line after economic turndown

2024 Accomplishments

Hawaiian Paddle Sports is proud to a Certified Sustainable Tour Operator through the Sustainable Tourism Association of Hawaii and a Certified B Corporation. We are honored to set the bar for sustainable tourism in Hawaii.

hawaiian paddle sports volunteers
Maui Cultural lands

Community Support

Total Impact: $27,422 for nonprofit organizations

  • $8,073 = Direct monetary donations
  • $11,362 = Total monetary donations raised through events
  • 153 Volunteer Hours
  • 9 years as a Certified B Corporation and 1% for the Planet member

Continued our Malama Maui community give back program.
Malama Maui included partner organizations Hawaiian Islands Land Trust, Na Holo 5k Marathon, Maui Youth and Family Services, Ka Honua Momona, Maui Food Bank, Hawaii Wildlife Fund, Pacific Cancer Foundation, Maui Food Bank, Paddle For Keiki, and Imua Family Services

Employees logged 153 volunteer hours with 10 different non-profits.

Organized the Annual Paddle for Hunger event benefiting Maui Food Bank.
The Paddle for Hunger event raised $4,965 and 475 pounds of food. The donations amounted to over 4,800 meals for needy families in Maui County.

Hosted Maui’s Annual Paddle for Keiki event.
Building on Maui’s Toys for Tots event, Paddle for Keiki brought together the island’s paddling community to raise support for our local keiki (children). The event included over 150 paddlers who donated $5,485 in gifts and cash donations for Maui’s youth.

Certifications and Awards

  • Certified Sustainable Tour Operator

    The Certified Sustainable Tour Operator Program, managed by the nonprofit Sustainable Tourism Association of Hawaii, is the only third-party ecotourism certification in the United States. Certification is a rigorous process that evaluates a company’s environmental footprint, staff training programs, educational information, marketing, and community involvement. Hawaiian Paddle Sports is one of 16 Certified Sustainable Tour Operators on Maui and was recognized as the 2018 Sustainable Tour Operator of the Year.

  • Celebrated 4 years as Maui’s first Certified B Corporation.

    Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy. Hawaiian Paddle Sports became Maui’s first Certified B Corporation in 2015.

  • “Dolphin SMART Proud Supporter”.

    Dolphin SMART is a voluntary recognition and education program run by NOAA’s Office of National Marine Sanctuaries and National Marine Fisheries Service that encourages the responsible viewing of wild dolphins. As a Proud Supporter, HPS raises public awareness for the program, promotes responsible viewing and advertising of wild dolphins, and increases public education about the importance of responsible wild dolphin viewing.

Cultural, Safety, Interpretation,

Staff Training and Development

All Hawaiian Paddle Sports guides complete Hawaiian Culture Training and Hawaii Marine Naturalist Training.

All Hawaiian Paddle Sports guides hold CPR and Lifeguard certifications.

Hosted 2 Ocean Safety Trainings for employees. In-water training enabled guides to respond to various on-the-job scenarios & enhanced job skills as an ocean guide.

Employees participated in an annual company retreat focusing on team building, cultural training, and environmental awareness.

What are we forgetting?

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