Malama and kuleana are two important concepts in Hawaiian culture. Malama means “to take care of”, and is used in phrases such as malama ‘aina (to take care of the land). The related concept of kuleana is translated to mean “responsibility”. In Hawaii, the overarching view is that it is our kuleana (responsibility) to malama (take care of) our island and community.
At Hawaiian Paddle Sports, fostering environmental stewardship and supporting our local community are integral to who we are. As part of our kuleana, we developed the Malama Maui giveback program. Through this monthly program, Hawaiian Paddle Sports highlights a local community group or nonprofit and raises awareness for their cause. In addition to making a financial donation, Hawaiian Paddle Sports’ employees volunteer with each organization in a special service project.
2018 Malama Maui Program Recipients
We’re excited to officially announce our 2018 Malama Maui program recipients. These organizations play an important role in protecting Maui’s environment, supporting the Maui community, and perpetuating Native Hawaiian culture.
| Month | Organization | About | How We Help |
|---|---|---|---|
| January | Hawaiian Islands Land Trust | Hawaiian Islands Land Trust is a state-wide organization that preserves and manages thousands of acres of native habitat, coastline, and open space. | HPS volunteered to help remove tree clippings from the hau tree. Though a native species, the tree’s thick and twisted branches are encroaching upon a once thriving fish pond area. The wetlands have attracted several native waterbirds. Keeping the hau trees at a distance from the wetlands keeps the predators such as cats and mongoose who live in the trees from native waterbirds. |
| February | Surfrider Foundation | Surfrider Foundation is an internationally renowned non-profit dedicated to protecting the world’s ocean, waves, and beaches. | HPS and Surfrider removed nearly 5 tons of trash from the La`ie Wetlands behind the HPS baseyard. |
| March | Punana Leo o Maui | Native Hawaiian nonprofit that was established in 1983 with a vision of “E Ola Ka Olelo Hawai`i” (The Hawaiian Language Shall Live) and a mission to revitalize the Hawaiian language as a living language in Hawai?i and beyond. | HPS Sponsored the Ho`omau Event, a benefit concert to raise money for the Hawaiian language preschool. |
| April | Maui Huliau Foundation | Maui Huliau Foundation is a non-profit founded in 2010 to provide unique environmental education programs to Maui’s youth. | HPS sponsored Zero Waste Stations and volunteered to monitor them at various events on Maui. Disposables are sorted into compostable and recyclable bins, reducing the amount of trash that heads to our landfills. |
| May | Hui o Kuapa | Hui o Kuapa is a nonprofit organization founded in 1989 for the purpose of supporting Native Hawaiian fishpond restoration, education & research. | By working with the rocks, water, marine life and other natural resources HPS will work with Hui o Kuap? to help maintain fully functional fishponds. |
| June | Maui Youth and Family Services | The Maui-based nonprofit focuses on empowering youth and families who are challenged with behavioral health issues and offering a wide range of programs to help at-risk youth. | Every year, HPS hosts an Ocean Activities Day, donating time & equipment for an epic afternoon of surfing, canoe surfing and paddle boarding. |
| July | Puu Kukui Watershed Preserve | The Puu Kukui Watershed Preserve encompasses over 8,000 acres in West Maui, and seeks to maintain the health and safety of this important watershed. | HPS employees assist in the Removal of invasive species, maintaining boardwalks, and replanting native species within the preserve. |
| August | Hawaii Wildlife Fund | Hawaii Wildlife Fund helps protect the endangered sea turtles, monk seals, beaches and coral reefs of Hawaii through research, education, conservation and advocacy. | During hawksbill sea turtle nesting season, HPS employees participate in overnight nest watches to protect fragile nests and turtle hatchlings. |
| September | Malama Maui Nui | Malama Maui Nui’s goal is to support a sustainable Maui County by engaging the local community in recycling events, beautification projects, litter pickups, invasive species removal, and graffiti removal. | HPS joins Malama Maui Nui’s annual International Coastal Cleanup event at Po`olenalena Beach Park on September 16. |
| October | Pacific Cancer Foundation: Paddle For Life | Pacific Cancer Foundation is Maui-based nonprofit organization that provides free support services to help patients and families navigate through the cancer treatment process. | Every October, HPS participates in the Paddle For Life: Voyage to Lanai fundraiser. HPS sponsors Team Emalia in honor of Emalia Guard who lost her battle with cancer in 2014. |
| November | Maui Food Bank: Paddle For Hunger | Maui Food Bank works through community partnerships to help collect and distribute food throughout Maui County. | Every Thanksgiving, HPS hosts the Paddle For Hunger fundraiser and food drive. In 2016, the event raised $8,000 in cash donations, and 1,050 lbs of food! |
| December | Paddle For Keiki | The Paddle For Keiki is an annual gift drive and fundraiser to support Maui’s youth. | Every holiday season, HPS organizes a paddling event in South Maui to support Maui’s local youth. Participants donate gifts and raise donations for our keiki. |
In 2017, Malama Maui contributed over $32,000 and over 660 volunteer hours to local nonprofits. The program supports a variety of community-based efforts – from hosting an ocean activities day for Maui’s at-risk youth to removing marine debris from Maui’s beaches. The service projects are also a key component of employee development. Through Malama Maui, HPS guides become directly involved with the issues and challenges that Maui faces.
Get Involved
Volunteering is one of the best ways to experience Maui’s environment and community. If you’re planning a visit to Maui, we strongly recommend taking a few hours to volunteer with one of our local organizations. There are a number of weekly and monthly volunteer opportunities to fit all schedules and interests. Check out our recently updated volunteering on vacation page to learn more and giveback!
81 Halekuai St., Kihei, HI 96753
